They appear to have made clear the importance of Amazon as the platform’s highest-paying advertising spender, and a desire for the platform to protect that relationship. The reason cited for exempting Amazon was set out in exchanges sent on Lark, TikTok’s internal messaging system. The Guardian discovered that teams of moderators responsible for policing thousands of posts a day mostly from Europe, the Middle East and Africa were being advised to give preferential treatment to some creators and accounts, seemingly departing from TikTok’s official guidelines. It is the fastest growing source of news in the UK and in the US about a third of adults aged 18 to 29 say they regularly get news on TikTok. The Chinese-owned app has more than a billion users worldwide and has become an influential platform across multiple fields from politics to gen Z news consumption and culture. The Guardian has been investigating for months how TikTok moderates its app. TikTok’s community guidelines state that “our approach to content moderation uses the same criteria, no matter who creates it”. TikTok insisted this was not official company policy.Ī spokesperson said: “These allegations about TikTok’s policies are wrong or based on misunderstandings.”

Tagging a video or account could ultimately lead to an account being taken down or not being shown on the For You Page. According to exchanges seen by the Guardian, staff who vet TikTok videos and ensure they adhere to content guidelines were advised not to take down the accounts or apply any “tags”.

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